fwee: Get to Know the Hottest Korean Makeup Brand in 2024

fwee, seongsu, cushion foundation, korean makeup brand, lip wrinkles

In the colorful and diverse Korea beauty market, fwee – the hottest Korean makeup brand of the first half of 2024, attracting a lot of attention from K-beauty lovers. With a mission of empowering women through celebrating their stories and confidence, the brand has become a global and Korean phenomenon.

Today in this post, let’s explore fwee’s brand story, where to buy these makeup products and 4 best makeup products from this brand!

fwee – A Colorful Journey

fwee, seongsu, cushion foundation, korean makeup brand, lip wrinkles

Since its official launch, fwee has attracted attention for many different factors. From the variety of colors to the product experience, and also the cutest packaging, this is one of the most anticipated makeup brands ever.

Feel your moment, fwee

Each of us has our own stories, every moment is beautiful and wonderful with dreams and joy. fwee was born as a mission, a fountain of inspiration from those stories.

Not only is it a Korean makeup brand, it is also a spring of encouragement and a companion on the journey of self-discovery and self-expression. With this aesthetic brand, every day is an opportunity for you to feel and live your best, so that you feel confident and beautiful from the inside.

Every moment is an opportunity for you to feel, to see the natural beauty and find joy in every color of life. With 6 signature colors, from gentle nude to passionate red, they wants you to feel free to express yourself, to turn every moment into a unique and unforgettable experience.

Where Can We Buy fwee’s Products?

fwee, seongsu, cushion foundation, korean makeup brand, lip wrinkles

For K-Beauty lovers who is currently living in Korea, fwee Agit Seongsu in Seoul is where you can get these amazing products from this makeup brand. Seongsu-dong is famous for Korean youngsters and foreigner for its aesthetic cafes, creative pop-up stores and that’s might be the reason why this brand decided to launched their Flagship store here in Seongsu-dong.

  • Address: 10, Seongsui-ro 7ga-gil, Seongdong-gu, Seoul
  • Operation hours: from 11 AM to 9 PM

For K-Beauty lovers who is living in South East Asia region, check out these Shopee official stores from this Korean makeup brand:

For global K-Beauty lovers, here are two online mall that you can find this Korean make up brand’s products:

Whether in Korea or Global, with every order, you will receive a free keychain containing cream lipstick from that is extremely famous from this brand! Don’t wait any longer and explore this extremely beautiful cosmetics brand right away!

Why fwee Became so Famous?

fwee, seongsu, cushion foundation, korean makeup brand, lip wrinkles
  • Unique product design: Cushion, blusher, lip gloss, all products from this brand have extremely cute, trendy packaging.
  • Diverse color palette: Total 30 colors belonging to 6 color categories (nude, coral, pink, red, rose, mauve) which makes eyeshadow, blush, and lipstick products from fwee are top in diversity color and uniqueness.
  • Extreme product quality: The brand is committed to using safe and high-quality ingredients, ensuring effectiveness and comfort for users.
  • Special shopping experience: At Flagship Store in Seongsu, customers can experience all the products displayed here. At the same time, you will also receive experiential advice, along with many accompanying gifts, samples,… in a youthful and colorful space.

fwee’s Best-Selling Makeup Products

Lip & Cheek Blurry Pudding Pot

fwee, mỹ phẩm hàn quốc, phấn nước, má hồng, son bóng

This is the representative makeup item when talking about fwee, combining a special formula, allowing makeup lovers to use it as both lipstick and blusher. With a special texture combining powder and soft, pudding-like cream, this product has the ability to conceal lip wrinkles effectively, bringing a natural look to the lips and cheeks.

Diverse color palette of up to 30 colors from bright colors to gentle nude tones, helping you confidently express your personal style. In addition, with its compact and extremely sturdy design, this will be a Korean makeup item that you should give a try!

Mellow Dual Blush

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Mellow Dual Brush is a blush product with a unique design that combines 2 different color tones: a pale color with a neutral shade close to the natural skin color, helping to create a natural look for your cheeks, while the darker color will highlight your cheekbones and add emphasis to your face.

Mellow Dual Brush has a diverse color range of up to 12 different shades, helping you easily choose the shade that suits you and your makeup layout from matte to shiny, while enhancing the natural beauty of your skin. In addition, the test results using this product showed extremely impressive results: Skin adhesion was up to more than 72% even after 12 hours of use!

This blush gives you a smooth, matte finish, creating a natural blush effect and making your cheeks radiant and glowing all day long.

3D Voluming Gloss

fwee, seongsu, cushion foundation, korean makeup brand, lip wrinkles

The 3D Voluming Gloss lip gloss line not only creates a surreal 3D lip gloss layer, but also brings a soft and plump feeling to the lips. The special feature is that it does not weigh the lips down like other products. In addition, this lip gloss line has the ability to brighten by instantly adjusting lip pigmentation, and covers all lip wrinkles to help you be confident with attractive glossy lips.

The color palette of 3D Voluming Gloss is divided into two types: Type A with 30% density and Type B with 70% density, creating many unique options for users, helping users find colors that suit their style.

Glass Natural Cushion Foundation

fwee, seongsu, cushion foundation, korean makeup brand, lip wrinkles

If you want to have the truly Korean shiny glass skin, this cushion foundation will be the perfect choice. Glass Natural Cushion not only evens skin tone but also provides a silky soft feel and a mirror-like shine. In particular, this cushion also protects the skin from the effects of sunlight and the external environment, helping the skin stay youthful and healthy.

Using xfine particle technology, this product’s particles are so small and smooth that they create a makeup base layer as close to the skin as naturally as possible. In addition, the ingredients that make up fwee’s cushion are also combined with nutrients from 8 types of hyaluronic acid, making your skin moist even when wearing makeup.


Today’s post introduced fwee, a rising Korean makeup brand gaining international recognition. Dive deeper into their innovative formulas and discover if this brand might be the perfect fit for your beauty routine!

💄Best-selling lip tint brands from Olive Young Korea!

May good skin be with you, kimchi🙏

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